Wrap it up please!
Have you ever heard that packaging is not important? I have heard packaging discussed repeatedly and have been disappointed to hear the conclusion from some that packaging is just not that important. I am here to tell you that is utterly FALSE! It truly is one of the best ways to keep customers coming back and have those customers refer you to friends. This is one of my best "tricks" for bringing in Holiday traffic (and repeat customers)--become know for a well wrapped package!
Why is Packaging Important?
The way you package your work speaks about your brand, professionalism, and the passion you have for your work. A great packaging is like "going the extra mile" and it speaks volumes to your customer. Everyone likes receiving gifts--and if you receive a lovely gift you are more likely to send the same gift to a friend or a loved one.
How Will Packaging Increase my Holiday Traffic?
I decided to use my packaging as a marketing tool this past summer and the results have been fabulous. I have had an increase in repeat customers--especially those customers who are buying gifts for others. Your customer base is vital for the upcoming Holiday season. Maintaining a reputation for quality and beauty will compel repeat customers to return and most likely bring their friends. Referrals are a powerful tool and should be utilized to their fullest potential.
The busiest time of year for purchases is undoubtedly Christmas and what are people shopping for? Gifts! So give the people what they want--give them GIFTS!
4 comments:
Great post! I'm a big believer in presentation too!!! Great blog- thanks so much for providing this information to all of us. You are truly special.
I'm not sure what I really think-- but you made an excellent case for beautiful packaging:)
I couldn't agree with you more!! Packaging is very important, and people really enjoy it when their items come in beautiful packaging. I've had customers at my art shows exclaim in delight when they see the frosted colorful bags with colorful tissues that we put their purchases in.
It really is the icing on the cake and it makes a great gift! That is so important in online shopping--they can send it right to a friend and know it comes looking like a gift:)
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